Yelp Marketing Infographics

Does Yelp lead to local purchases? How often does visiting Yelp lead you to purchase from a local business? How do Yelp users choose a local business? Why do people use Yelp? The following infographics will help.

Yelp Infographics

Yelp Marketing Stats:

-Yelp Users: 57% are bachelor’s degree holders.

-Yelp Users Gender: 34% are men and 66% are women

-What do Yelp users search for: 1) Restaurants 2) Beauty and Spa 3) Food 4) Nightlife 5) Home/Local Services

Yelp Paid Advertising Cost

Yelp offers the following packages in their pat-per-click advertising

$2,250/mo = $125 fixed cost + $2125 of ad clicks each month
$1,650/mo = $125 fixed cost + $1525 of ad clicks each month
$1,100/mo = $125 fixed cost + $975 of ad clicks each month
$850/mo = $125 fixed cost + $725 of ad clicks each month
$600/mo = $125 fixed cost + $475 of ad clicks each month
$400/mo = $125 fixed cost + $275 of ad clicks each month

Mentioned features include: video production, video hosting, picture slideshow, call to action button, competitor ad removal, call tracking, tracking in your Yelp for Business Owners Account, and account support.

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