What is Local SEO?

If you’re targeting your marketing to a specific location, local SEO is for you. If done right, it will bring lots of new customers and foot traffic to your newly opened restaurant, nail salon, or a dry cleaner. In this blog post we will cover how local SEO works, who needs local SEO, and the best practices.

local SEO

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How Does Local SEO Work?

As you see in the picture above, local SEO can consist of ranking higher in both Google Maps, and the regular (also known as the “organic”) search results. Both have a different strategy – while Google Maps clearly utilizes your Google+ Business page (among many other factors), the organic results primarily utilizes your website. Whichever strategy you chose, our Chicago Local SEO team can help you rank higher.

Who Needs Local SEO?

Maybe you’re a new lawyer, or maybe you’re a Mongolian Beef restaurant. No matter what type of business you are, chances are that potential customers are searching for keywords related to what you offer. So yes, local is probably for you – and you know you need to be on that first page. With that being said, we use the most current and effective local SEO strategies to get you there.

Best Practices for Local SEO

The single most important advice to get started with local SEO is to create your profile on all location based websites. The top three are 1. Google Plus. 2. Yelp 3. FourSquare.

How March Media Chicago Can Help

Our local Chicago SEO specialists will start by learning about your business and keywords. TG, our local SEO expert, will then review your current stage of SEO and put together recommendations designed to improve your search engine rankings. This will usually include your website, online directories, and other SEO factors. We’ll then discuss the work that needs to be done, and who will do it.

Contact us at 708-669-9369 to discuss your local SEO goals.

 

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