Let’s face it, it happens to all businesses. Every salon has its slow days, weeks, or even months. Winter months are usually the slow season for salon owners. However, what you intend to do during this time is critical because it can help significantly or drag your business. Letting your cash flow run smoothly takes some thoughtful salon marketing strategies and tactical approaches. Here we gathered five tips for you to use during slow period.
It is a good idea to ask your clients to book their next service while she (or he) is at your salon. Ask her what she would like for her next visit. Suggest a new service, and make an appointment for their next visit, and ask if they would prefer to have the same technician.
Remember, people will forget what you said or did to them but they will never forget how you made them feel. Giving your valued customers great deals and rewards will surely make them feel special. We gathered five reward system ideas you can use for your salon business.
Pictures are a great way to market your salon and show a wide variety of your work as well as fun, quirky photos that follow your brand’s theme.
You may be a savvy entrepreneur or a skilled beautician with a desire to open your own salon business. I don’t blame you, and nothing beats working for yourself and building your empire, big or small. But before you embark in to that journey, we gathered a few tips for you to help you achieve that goal, or dream of opening your salon-business.
Consumers’ buying behavior has changed tremendously in the last few years and they search on Google to evaluate their alternatives. When it comes to selecting a nail salon there are so many choices: almost every corner in the city has a nail salon (or a dry cleaner) these days. If your salon does not appear on Google’s first page, here are the step-by-step processes to make your site appear on Google My Business.
Consider this example: when you search for “nail salon Chicago,” the Nail Salon and Digits Nail Spa rank #1 and #2 in the Google My Business search results. Not too shabby, right? Especially considering this is totally free!
Through our extensive research from customers to employees, we have gathered eight helpful tips to share with you on how to successfully manage and market your salon.