Pictures are a great way to market your salon and show a wide variety of your work as well as fun, quirky photos that follow your brand’s theme.
You may be a savvy entrepreneur or a skilled beautician with a desire to open your own salon business. I don’t blame you, and nothing beats working for yourself and building your empire, big or small. But before you embark in to that journey, we gathered a few tips for you to help you achieve that goal, or dream of opening your salon-business.
But let’s face it here is the cold hard truth about Yelp: It can either make you a very succesful business -or- it will break you to the point that you can’t recover from bad reviews. It can be hard to fix your reputation if your business continously received bad reviews on Yelp (like the one-star or two-star reviews). According to Yelp’s 2015 report, Yelp gets over 83 million mobile visitors per month to its site. As a business owner you can no longer be carefree about your Yelp presence; and here are the top tips on how to use Yelp marketing to attract more customers and generate more revenue.
Consumers’ buying behavior has changed tremendously in the last few years and they search on Google to evaluate their alternatives. When it comes to selecting a nail salon there are so many choices: almost every corner in the city has a nail salon (or a dry cleaner) these days. If your salon does not appear on Google’s first page, here are the step-by-step processes to make your site appear on Google My Business.
Consider this example: when you search for “nail salon Chicago,” the Nail Salon and Digits Nail Spa rank #1 and #2 in the Google My Business search results. Not too shabby, right? Especially considering this is totally free!
Through our extensive research from customers to employees, we have gathered eight helpful tips to share with you on how to successfully manage and market your salon.
From a Chicago business owner’s perspective, the great thing about PPC ads is that there is only a cost when someone clicks on the ad.
1. It’s about who you know & how big your network is. While knowing people helps, putting your message out there in a quality package will go a long way toward building the credibility that will get customers to trust you with their HVAC needs.
Local Search Association’s (LSA) 2014 “Local Media Tracking Study” conducted by Burke, Inc. found that on average, mobile phones/smartphones are used to search the internet – across search engines, internet yellow pages, ratings and review sites and daily deals – 42% of the time compared to just 34% in 2013.
Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s FREE.