8 Steps to a Successful Nail Salon Business

You have done it! You just opened your nail salon and working hard to establish your client base and grow your business. While this might be an exciting time for you, you may need nail salon marketing.

8 Steps to a Successful Nail Salon Business

Through our extensive research from customers to employees, we have gathered eight helpful tips to share with you on how to successfully manage and market your salon.

1. Atmosphere is Everything

The atmosphere of a salon is the very first thing clients notice when they come in. Is your nail salon comfortable and inviting? Most people come to salons to relax and rewind. Make sure to play easy to digest movies, relaxing music, and have dim lights. Also, make sure your salon smells good. Since most nail salons work with strong scented chemicals we suggest that you have a good ventilation system so that the air circulation is in tact.

2. Cleanliness Is the Top Priority

Cleanliness is next to godliness. Be sure your nail salon is clean in every corner. Why? Because people notice! From the pedicure tubs to the manicure tables, from the bathroom sink to the front door, clean it all! Have a daily cleaning schedule to cover everything and a weekly deep-cleaning schedule for sanitizing everything at your salon. Have a medical grade sanitizing machines for the tools for your technicians. Never allow bad bacteria grow at your salon & turn off customers.

3. Friendliness Will Get You Far

Have a friendly receptionist that checks-in your guests and walks them through your services and menus. It is a wise idea to have a receptionist because clients like to be greeted and have their questions answered. It is extremely unprofessional if someone who’s doing the nails get up every time when a new customer comes in, or answers the phone every time it rang. Not having a dedicated receptionist will leave bad impression for your customers.

In addition, ask your team members to be friendly and professional. While with clients, technicians should be only concentrated on the clients; talking to other technicians (in different language) or doing something on their phone is not a friendly & professional service. In fact, it is disrespectful to your clients.

4. Team Work Pays Off

Having a good professional team is the core of any business. From the start implement excellent communication with your employees. Clearly state and write down what is expected of them. Don’t expect a new technician to know it all when they start their employment at your salon. Teach or show them how your salon operates, and answer all their questions or concerns. In fact, you can hold a weekly or bi-weekly team meetings and discuss what’s working or what’s not working. Once you’ve done this trust your team members. You don’t want to be micro-managing all your employees. Give your team a decision making power.

5. Deliver Your Promise to Your Clients

Reputation is important. So is your promise to your clients. When a customer makes an appointment, they usually show up 5-10 mins early. Have a 15-minute-gap in between appointments. Work on creating longer lasting relationships and continually build trust with your clients. Treat everyone in a nice calm manner.

Always honor the promotions and specials you have promised to your clients. Sometimes clients walk in with expired coupons, and they will ask kindly if the expired coupon can be used. Accepting the coupon will leave a good impression for your client and will put you one step ahead of the competition.

6. Stay Trendy and Offer New Products

Always stay in trend in your industry. Be on the lookout for new products, new colors, new collections, new techniques, and new designs. Don’t be afraid to try different brands, and always keep in mind that people like to try out new things. It wouldn’t hurt to follow celebrities and try out their trendy nail styles. Give your clients healthy options, for instance, going green and using organic products is the trend.

7. Reward Your Customers

Incentives, incentives, incentives. People respond well to rewards, and customers in general love to be rewarded. Create a loyalty program, points system, complimentary gifts, or beverage(s) whichever one you prefer. All will work in your favor. Design a rewards system for your salon and let your clients know about it. Not only will it help you keep your current customers for repeat visits, this will also help attract new clients.

8. Use Social Media Tools Effectively

Most important tool to promote your small business is online marketing. According to a marketing study, three out of every five consumers engage in research, read reveiews, evaluate, and pick a place to do business via online platform. Yelp, Facebook, Twitter and your website are invaluable marketing assets to inform and invite potential new clients to your business. Local Google listings and search optimization are another method that you can augment your online visibility.

In summary, we emphasized on eight important tips to help grow your nail salon business. There are many more great marketing tips to grow your business, too. If your newly opened salon needs marketing services – we are here to help. Call 708-669-9369 for a FREE 30 minute nail salon marketing consultation.

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