Don’t worry people, but the time to unleash your Black Friday Marketing campaigns is almost here! Considering it is the unofficial start to the holiday shopping season, we hope you’ve been busy planning out your social campaigns. But if not, let March Media Chicago help you put your strategy together. An online marketing company, OfferPop, assembled a few quick tips to ensure this year’s holiday campaigns are your most successful yet.
#1. Black Friday Marketing: The Early Marketer Gets The Worm…. or Turkey
Last year US consumers were in a rush to start shopping. IBM saw a bump in online sales from 3-8 pm on Thanksgiving, and then again from 5am-1pm on Black Friday. Consumer shopping is no longer limited just to the early morning hours of Black Friday, so don’t let these customers slip through your fingers. A well-timed Black Friday Marketing campaign can make all the difference in the world when running a successful social promotion.
#2. The Expectations Are High… For Discounts
Consumers have grown accustomed to deeply discounted items. Take last year for example: computers and electronics were discounted by an average of 37%. But simply being the brand with the biggest discount is no longer enough. Ensure you are top of mind for consumers by promoting your Black Friday deals early and often, across all of your available channels.
#3. It’s Time to Get Serious About Digital
Last year, overall Black Friday sales remained fairly flat in comparison to the year before. But online spending was up 15% year over year. As more and more people take their holiday shopping off line, and put it online. plan to increase your Black Friday digital spend. It is important to meet holiday shoppers where they are, and this year plan to meet even more of them online.
#4. Social Selling is More Important than Ever
Sales from social are finally coming into their own. With networks like Facebook and Twitter launching dedicated buy buttons in advance of the holiday season, expect social sales to take off this year. Additionally, as more and more consumers leverage their existing relationships to find great deals, now is not the time to get lazy on social media. Be sure you are posting about your products as often as possible. With average order values from Pinterest and Facebook being $123.50 and $54.64 respectively, this medium is something you cannot ignore.
#5. Did We Say Start Early Already?
We have to stress the benefit to starting early again. Three of our favorite and most successful Black Friday Marketing campaigns from last year started at least a week early, teasing their holiday catalog, offering deep discounts when users shared their post on social networks, as well as providing a $500 Black Friday shopping spree for the best photo contest entry. Be creative with your promotions and ensure you stay on brand. If you time it right, this Black Friday will undoubtably be your most successful one yet!
In summary, in order to have a successful Black Friday marketing campaign one must be planning ahead of time, come up with compelling offer, and offer big discounts to attract shoppers. If you need help creating compelling ads & graphic design projects please call the Chicago Marketing Professionals at 708-669-9369.