Let me make one statement clear and loud: implementing SEO is hard. It takes time, effort, and on-going tweaking and content creation on a regular basis. You must watch your site on a weekly basis, and read the crawl reports from Google and other SEO tools. SEO in 2014 became harder. In the past implementing SEO used to be relatively simple, and Google did not have such strict & frequent algorithm updates. With Google’s Panda, Hummingbird, and Penguin algorithm roll-out SEO is becoming difficult & will remain that way in the future. However, if you use the following five tools and applications, then SEO can become manageable; in fact, you can increase your PageRank score and draw more traffic to your site.
1. Google Webmaster Tools
Google collects information from all websites around the world; Google also graciously shares this information with the public. In order to get some valuable information regarding your website from Google, first you must verify your website in Google Webmaster Tools. Once connected Google will tell you the following info: search appearance, keywords that brought impression, clicks, search traffic, number of indexed pages, crawl issues, and other security issues. Perhaps the most valuable tool is the crawl error, search queries, and sitemaps. Whether you are a business owner with limited web knowledge or an SEO architect (with Masters in IT) this tool should be used by everyone. Read our post about “4 Types of People That Must Use Google Webmaster Tools.”
2. SEO Quake Plugin
SEO Quake plugin is a handy browser extension that allows you to view PageRank, Alexa and tons of other SEO parameters in order to analyze a website impact. SEO Quake for Chrome allows you to go through multiple website statistics with just a few clicks. Although it is merely a browser add-on, it can be used by SEO architects to efficiently analyze a web page.
As mentioned earlier, Search Engine Optimization is a complex process through which a website is made more visible, popular and, ultimately, more profitable. It includes multiple techniques which aim to improve the page rating and increase the number of appearances on the top search results. The main advantage of using SEO Quake is the ability to view all of them in a toolbar immediately after loading the page. This can save you a lot of time and quickly redirect you to the source website which provides additional details.
3. SEO Moz
Moz is, in our opinion, the best tool for SEO, with awesome tools and tutorials that make search engine optimization accessible to everyone. Moz has a bunch of useful tools on its SEO Toolbox page, including a Term Extractor, which shows the importance of words or phrases and what HTML components keywords show up in. It also has a tool to determine the relevance of a page based on sampling. Moztrust compares how trustworthy a website is compared to others. MozRank is an alternative to Google PageRank. Moz also has a tool for researching popular search trends and a community site called YOUmoz. There is an SEO audit tool called SEO Toolbar. It sells four different versions of paid accounts: Standard ($99), Medium ($149), Large ($249) and Premium ($599).
4. Read SEO Blogs
Reading blog posts at least twice a week will keep you current and up-to-date in the fast changing SEO industry. March Media Chicago recommends the following blogs for SEO learners:
– The Moz Blog: http://moz.com/blog
– HubSpot Blog: http://blog.huspot.com
– Search Engine Land: http://searchengineland.com
5. SEO by Plugin for WordPress
20% of the world websites are built using WordPress CMS. WordPress has many advantages such as quick setup, responsive option, fast speed, easy user interface, etc. In WordPress you can install a free SEO plugin called, SEO by Yoast. It has great features that allows you to see the web page title, meta description, keyword optimization option, how it will look on Google. We recommend this plug-in for all WordPress site owners.
In summary, we covered the 5 important tools for successful SEO practice. The great SEO has become no longer just “SEO.” According to the Rand Fishkin, the CEO of Moz, he pointed out at the INBOUND14 Conference, “SEO in 2014 consists of so many factors such as keywords, rankings, links, crawl, social, content, internationalization, speed, localization, accessibility, e-mail, CX, press & PR, mobile, web spam, and design & UX.”