Want to get found on the web? Google Webmaster Tools can help.
Webmaster Tools is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Webmaster Tools for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. So, who really should use Webmaster Tools? Below are the four types of people who must use the Webmaster Tools.
- Business Owner. Even if you don’t think you know how to use Webmaster Tools, you should be aware of it and become familiar with the basics. You might hire a marketing agency to help you set up your website with Webmaster Tools. In that case, you can work with that agency to ensure you have access and control to all of the reports for your website. In addition, it’s a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.
- SEO Architect or marketer. As someone focused on online marketing, Webmaster Tools will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results. You can use the information in Webmaster Tools to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and AdWords.
- Site Administrator. As a site admin, you care about the healthy operation of your site. Webmaster Tools lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.
- Web Developer. If you are creating the actual markup and/or code for your site, Webmaster Tools helps you monitor and resolve common issues with markup, such as errors in structured data.