Pay-per-click, or PPC marketing is an internet-based advertising technique involving clickable ads on websites.
From a Chicago business owner’s perspective, the great thing about PPC ads is that there is only a cost when someone clicks on the ad.
These ads target potential customers that are already searching or have recently searched for a topic related to the ad.
Business owners who engage in PPC marketing via Google AdWords have found that it helps generate more leads and can increase name recognition, which can lead to more business when the need for services is identified. For Chicago businesses, PPC marketing can be a valuable tool in an advertising arsenal.
Do you recognize your business in the following descriptions? If so, you should start engaging in PPC marketing.
1. You have maxed out your advertising budget with print, radio and/or television ads, but few new customer calls are coming in. One of the drawbacks of traditional advertising is that it is difficult to track, and adjustments can’t be easily made mid-stream. You may be aware that the advertising is largely ineffective, but unable to pinpoint the reason behind the numbers.
If your current advertising efforts are failing to generate leads, it is time to redirect part of your budget to a form of advertising that specializes in lead generation and can be monitored to see exactly how it’s working. PPC marketing is also great for making course corrections at any time to give you the flexibility you need and want.
2. You don’t have a lot of time to develop a blog or social media platform, yet you want to drive more traffic to your website. Social media can be an effective way to connect with current and potential customers, and a blog signals credibility, if it’s well written. Both of these methods can also lead to increased web traffic to your web site, but they take significant time and planning. PPC marketing can give the same effect in as little as 10 minutes a day, giving you the maximum results with minimal effort.
3. You want to target a specific geographical area online. PPC ads can be geo-targeted to a specific location so that the leads generated are specific to the locations your business targets. Websites can draw visitors from anywhere on the globe, and most other forms of online advertising are not specific to geographical locations.
4. You are tired of paying for advertising that nobody sees. Pay-per-click by definition only has a cost when someone both searches for something related to what you sell and chooses your ad to click on for more information. PPC is in fact the opposite of other types of advertising, in that many people will see the ads even though they don’t click on them. This may lead to name recognition and recall later when a need arises for you services.
March Media Chicago, Inc. provides comprehensive pay-per-click marketing strategies to Chicagoland businesses that increase lead generation and conversion. Contact us today at 773-827-6943 for help in formulating a plan to help your business succeed, including Chicago PPC management and other effective paid advertising techniques.Get a Quote on PPC MANAGEMENT