Consumers’ buying behavior has changed tremendously in the last few years and they search on Google to evaluate their alternatives. When it comes to selecting a nail salon there are so many choices: almost every corner in the city has a nail salon (or a dry cleaner) these days. If your salon does not appear on Google’s first page, here are the step-by-step processes to make your site appear on Google My Business.
Google My Business – It’s a Free Online Advertising
Consider this example: when you search for “nail salon Chicago,” the Nail Salon and Digits Nail Spa rank #1 and #2 in the Google My Business search results. Not too shabby, right? Especially considering this is totally free!
→ Learn more about Nail Salon Marketing: 8 Steps to A Succesful Nail Salon Business
How to Advertise a Nail Salon on Google For Free
In order to set up your Google My Business free listing for your salon, you’ll need the following information right away:
– A brief description of your nail salon
– Your phone number, address, website, hours of operation, and any other contact info you want to advertise.
– A logo or image that represents your salon (for example, a picture of your office, nail techs, products, etc.).
To set up a Google My Business listing, follow these simple steps …
Step 1. Create Your Account
Go to, www.google.com/business. And click on “Get on Google” button on the upper right corner.
Keep in mind that your Google My Business account will be connected to your personal Google Account.
First, search to see if your listing already exists. Keep in mind that you can edit a current listing at any time to display new information about your business – you just need to access the Google account used to create the listing, or request access from the owner. If you don’t yet have a listing, create one by clicking ‘Add your business.’
Step 2. Provide Your Nail Salon’s Location Information
Once you click ‘Add your business,’ Google will ask you to provide the location information for your business as well as your business’ main phone number and category. (In the category enter “Nail Salon”)
Also, check the box at the bottom of the form to list your company as a service area business on Google. This will enable you to set up service areas based on either the zip codes or cities you serve, or within a given area around your location. Then, when people search for a salon similar to your listing, your business will appear on a map within this specified range.
Step 3: Confirm Your Business & Agree to Terms of Service
Before you complete your nail salon’s full listing (which Google allows you to manage as a Google+ page), you’ll need to confirm that the information you’ve entered up until this point is accurate, as well as agree to the Google My Business Terms of Service. Review all the infor you entered and put a check mark in the box.
Step 4: Verify Your Business
Before Google makes your listing visible to the public, it needs to verify that your business is authentic. This helps Google avoid fake listings and advertisements. Google will mail you a postcard in 1-2 weeks with verification information and next steps. As an alternative, you can verify your business via phone.
Step 5: Complete Your Nail Salon Listing Information
As I mentioned earlier, Google now uses the information from your business’ Google+ Page to power its Google My Business listings in search results, so the next step is to start editing your Google+ Page. Click the red ‘Edit’ button at the top of your page to get started.
Then, start filling out your business’ details. Here is a full look at the type of information you can include:
Some of these details will automatically populate from the information you previously provided in Step 2. You’ll also need to add your website, hours of operation, the profile photo for your business (for example, your logo or a picture of your salon), and an “introduction.” Your introduction should be a brief description of your nail salon. Think of it as a tagline. Be sure to add keywords you want to get found for in search, and try to keep your introduction short and sweet so it doesn’t get cut off in Google My Business search results.
Step 6: Optimize Your Nail Salon’s Google+ Page
While the information you provided above is all Google needs to include your business among its Google My Business listings in search results, it’s wise to take some extra time to optimize your business’ Google+ Page — especially considering your Google My Business listing in search results will include a link to your business’ Google+ Page. To optimize your Google+ Page, click on the drop-down arrow at the top left next to ‘My Business’ and select ‘Google+ Page.’
What to Optimize on Your Google+ Page for a Nail Salon:
Cover Photo: Upload a high-quality, compelling image as your page’s cover photo. This image should be representative of your nail salon as well as eye-catching and visually appealing.
Your Story: Think of this as a mini ‘About Us’ page, and use it draw your visitors in with a clear and concise explanation of your salon. Elaborate on your salon’s description and the products/services you provide, and include any keywords you’re hoping to get found for in search.
Links: Add any additional links you want visitors to check out. In addition to your salon’s website, do you have a blog you want to point people to? An event you’re trying to drive registrations for? A particular landing page you’re promoting?
Photos & Videos: To make your page more interesting to visitors, add photos and videos of your salon, the products/services you offer, or anything else related to your nail salon.
Status Updates & Events: Keep your business page fresh by regularly sharing status updates, posting about events your salon hosts, and engaging with your followers.
Reviews: Respond to reviews left about your business. Encourage your clients to leave a Google Review in addition to Yelp reviews.
Settings: Manage your page’s settings via the left-hand drop-down navigation. Here, you can set up notifications, edit your page’s managers, etc.